Outbound Proposal
LinkedIn video outreach and cold email, built and run by Trigger AI. Multiple senders, two channels, one goal: qualified conversations with care organisation decision-makers landing in your inbox every week.
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How it works
LinkedIn and email running simultaneously, with personalised video outreach on LinkedIn and targeted cold sequences by email. Everything built, managed, and optimised by us.
We score your target market before a single message goes out. Supported living providers, specialist children's homes, complex care organisations, dementia day centres. Decision-makers only: owners, MDs, registered managers.
Leads pulled and cross-referenced across multiple data sources. Every contact verified, scored against the ICP, and cleaned before import. No spray and pray.
Personalised video messages sent to accepted connections. Multiple senders running in parallel. We lead with the admin burden angle: 30 to 60 minutes of daily care notes down to 5. Lola speaks for itself.
Targeted sequences to the same ICP running simultaneously. Email opens the door: if they respond with interest, we ask permission to send a video. If they say yes, a personalised video page is automatically generated and sent. Not text blasting. A two-step sequence that earns the video. Combined with LinkedIn, this significantly increases daily reach from day one.
All replies managed. You get notified when someone's interested. You take the call, we keep the machine running.
Every touchpoint logged automatically in your CRM. Lead stage updated in real time across both channels. Follow-up sequences triggered without manual input. Reminders pushed to your team when a lead needs attention. The system runs itself: nothing falls through the cracks and nobody has to chase anything.
Proof of concept
We ran this exact playbook for Tyllr, a manager enablement platform targeting HR and People leaders at scale-ups. Deliberately hard market: no urgent pain, crowded category, a product that requires internal buy-in to close. LinkedIn only. No email. Here's what we got.
What is included
Everything built, launched, and managed by Trigger AI. You record a couple of videos and connect your LinkedIn accounts. We handle the rest.
What we need from you
We handle the build. This is all we need from your side.
We send you a full recording guide. You record 2 to 3 short videos under 90 seconds each. Direct to camera or screenshare, we'll advise on what works best. No studio, no script, just you talking to one person.
Your senders connect their LinkedIn profiles to the platform. Takes five minutes each. More senders means more daily volume: three is ideal.
We agree on the call-to-action and the offer before launch. You decide, we write it into every sequence.
Investment
ICP finalised, leads sourced, sequences written, platform set up, video guide sent. LinkedIn campaigns live week one.
LinkedIn and email running simultaneously. Warm replies managed. Campaign monitoring and optimisation.
New segments tested, copy iterated based on results. End-of-month review call. Option to continue beyond month three or full handover offered with SOPs.
Team
Ivo has held leadership roles in tech companies across London, Europe and the US, working inside businesses with a combined capital raise of over $100m. He's built sales and commercial systems from the ground up, generating over $20m in ARR across the companies he's led and the clients he's worked with.
Callum is a marketing and ops leader who has built and scaled multichannel campaigns that have generated over $10m in ARR across international markets. He's the systems architect behind every Trigger AI build, turning strategy into automations that actually run.
Reply to Ivo directly or drop a message on LinkedIn and we'll get moving.